Efthymios Psaraftis

Efthymios Psaraftis serves as the Global Audience Strategy Manager at Kenvue, focusing on shaping the global Audience Agenda since January 2023. Previously held roles include leading audience strategies at Johnson & Johnson and PepsiCo, driving significant ROI increases and developing data-driven marketing strategies. Efthymios is an active member of various industry organizations, including the AI Leadership Coalition and the Association of National Advertisers, contributing to data and analytics initiatives. With a solid educational background in Strategy, Finance, and Data Analytics, Efthymios combines extensive experience in digital transformation and consumer engagement, mentoring startups and serving on strategic boards.