Somi Basathia

Somi Basathia has an extensive work experience in the beauty and skincare industry. Somi is currently the Director of Brand Marketing at Kevyn Aucoin Beauty since 2022. Prior to that, they served as the Sr. Brand Manager - Glowoasis Skincare at VOESH from September 2021 to February 2022. Somi also held the position of Director of Brand - CBD Skincare at Parallel from February 2020 to January 2021. Before that, they were the Director of Marketing and PR at JUVA Skincare & Jane Iredale Cosmetics from December 2016 to June 2019. Somi also worked as the Sr. Manager of Public Relations & Marketing at SoleMates, LLC from November 2014 to October 2016. Additionally, they have experience as a Digital Marketing Associate at DIA-BOUTIQUE.com and as a PR & Marketing Manager at MaxMara. Somi started their career as a Public Relations Associate at Marc Jacobs.

Somi Basathia holds a Master of Arts (MA) degree in Strategic Fashion Marketing from the London College of Fashion, University of the Arts London. Prior to that, they obtained a Bachelor of Science (BA) degree in Consumer Economics from the University of Illinois Urbana-Champaign, with a focus on Economics and Personal Finance. Somi also holds a Bachelor of Arts (B.A.) degree from the same university, majoring in Textile Marketing and Fashion Retail. In addition to their formal education, Somi Basathia has obtained a certification in Brand Management from the Fashion Institute of Technology.