Tony Moreno

Tony Moreno is the current Director of User Experience at Key Lime Interactive. Tony was previously with Citi from July 2018 to April 2022, where they were the UX Strategy & Insights Lead, VP. Their responsibilities at Citi included training, managing and mentoring a team of researchers and strategists across Consumer Digital domains and internal processes and workstreams; working across multiple initiatives including Inclusive Design, Design Team Maturity, Language & Tone, Risks & Controls, Data Governance, Employee Experience, and Partnerships; conducting Design Thinking Workshops for various objectives such as branding, strategic roadmap planning, journey mapping, retrospectives, feature/product requirements, blue sky ideation; and collaborating with various roles across Design, Product, Development and Technology to align on goals and objectives for various workstreams. Moreno also helped to create a research strategy across the product lifecycle from discovery/exploratory research to post-production A/B & Multivariate testing; ensured inclusivity was part of everything Citi creates from customer-facing products and features to the employee culture; and was familiar with a variety of research methodologies from quick, top-line testing for validation, to longitudinal and contextual research methods. Tony also worked with a variety of research tools/vendors for competitive post-login analysis, surveys, card sorting, unmoderated remote testing, etc.

Tony Moreno completed a Bachelor of Science in Corporate Communications from The University of Texas at Austin.

They work with Carol Hindsman - VP of Technology & Information Security, Ken Stern - Director of Customer Success, and Claudia Panfil - VP, Marketing. Some direct reports include Rachel Vise - Associate UX Researcher, Samantha Nullman - UX Research Associate, and Lily Nguyen - Associate UX Researcher, Research. Tony Moreno reports to Ania Rodriguez, CEO & Founder.