Jermaine O'Connor

Jermaine O'Connor is an experienced marketing professional specializing in paid media management, with a career spanning over a decade. Currently serving as Paid Media Manager at Keypath Education since July 2021, Jermaine directs multichannel marketing campaigns aimed at customer acquisition for degree programs and collaborates with cross-functional teams to enhance customer experiences. Prior roles include Paid Performance Specialist at dentsu X, where Jermaine managed Paid Search and Paid Social campaigns for luxury clients, and Digital Marketing Account Associate at ChizComm Ltd., focusing on paid advertising in various sectors. Jermaine's foundation in marketing was built at Ryerson University, culminating in a Bachelor's Degree in Marketing, complemented by further education at RED Academy and General Assembly Canada.