Alessia Ceriani

Alessia Ceriani currently serves as Head of Digital, CRM & Loyalty at KFC Italia since March 2022, where responsibilities include driving innovation in customer experience across various touchpoints. Previously, Alessia held the position of CRM & Customer Experience Manager at Eataly from September 2017 to March 2022, overseeing the implementation of CRM activities and enhancing eCommerce customer journeys. Experience at METRO Italia included roles in CRM and market research, where Alessia focused on analyzing market conditions and improving customer satisfaction. Earlier positions involved communication and PR at the Italian Consulate and supporting international trade operations at Bancomext. Alessia holds multiple degrees in International Relations and Business from renowned institutions and has completed specialized training in microfinance and European affairs.