Tom McCallum

Tom McCallum is a seasoned SEO professional with extensive experience in content strategy, consulting, and management. Tom most recently worked as a Lead SEO Content Strategist at Kin + Carta. Prior to that, Tom held positions as an SEO Consultant at both YunoJuno and Valla. Tom also served as a Senior SEO Content Lead and SEO Content Manager at Oyster® and as a Senior SEO Content Manager and SEO Content Editor at FreeAgent. Before entering the SEO field, Tom worked as an SEO Copywriter at the Interactive Design Institute and gained experience as a Sports Reporter at The Scotsman and a Feature Writer at The New Indian Express. Additionally, they demonstrated their entrepreneurial skills by establishing and managing a hyperlocal news website called Morningside News. Tom began their career as an SEO Freelancer through their own company, Tom McCallum SEO.

Tom McCallum completed their education at Edinburgh Napier University, where they obtained a Master of Arts (MA) degree in Journalism from 2012 to 2013. Prior to that, they attended the University of Stirling from 2005 to 2009, earning a BA (Honours) degree in Film and Media Studies. In addition, they have obtained various certifications including GAIQ from Google in 2020, Advanced Google Analytics from Google in 2018, Online Marketing Fundamentals from Google Digital Garage in 2018, SEMrush Certification for SEOs from SEMrush Academy in 2018, and Google Analytics for Beginners from Google in 2017.