Tsvetelina Ilieva

Tsvetelina Ilieva is an accomplished UX Research Lead at Kindred Group plc, focusing on optimizing user experiences in the gambling industry through insightful research and analysis. Previously, Tsvetelina served as Customer Insights Manager at Oddschecker Global Media, where a user-centric approach was emphasized in product development. Prior experience includes roles as Senior Research Manager and Research Manager at Harris Interactive UK, leading comprehensive research projects for major media brands and managing client relationships. Tsvetelina also has foundational experience in marketing from Coussins Associates and operational experience as a casino dealer, providing a diverse skill set that spans research, user experience, and customer engagement. Tsvetelina holds a degree from Royal Holloway, University of London.