Rachael Peterson

Vice President, Addressable Strategy & Activation at Kinesso

Rachael Peterson's work experience includes various roles in the digital advertising industry. Rachael started their career as a Marketing Intern at Armani Exchange in 2014. Afterward, they joined Media Assembly where they worked as an Assistant Search Analyst, Programmatic Specialist, Programmatic Campaign Manager, and eventually became a Senior Manager - Programmatic. In 2018, they transitioned to Cadreon, where they served as a Manager in Campaign Management and later became an Associate Director. Currently, they are working at Matterkind as the Vice President of Addressable Strategy & Activation, after holding the positions of Director of Addressable Activation and Associate Director of Campaign Management.

Rachael Peterson has a Bachelor of Science (B.S.) in Business Marketing from Marist College. Rachael also possesses additional certifications in Google Advanced Search Adwords and Google DoubleClick Bid Manager Fundamentals.

Links

Previous companies

Assembly Global logo

Timeline

  • Vice President, Addressable Strategy & Activation

    October, 2022 - present

  • Director Addressable Activation

    January, 2021

  • Associate Director Campaign Management

    May, 2020