Samira Hassam

Samira Hassam is an experienced marketing professional with a strong focus on performance marketing and digital strategies. Currently serving as Head of Performance Marketing at Kingfisher plc since November 2024, Samira has previously held senior roles at Space NK as Senior Digital Marketing Manager, and Marks and Spencer as Paid Search Manager. Samira's career also includes roles at New Look, MyOptique Group, and Starcom Mediavest Group, where responsibilities ranged from account management to leading biddable media campaigns for prestigious clients such as Samsung and P&O Ferries. Samira began in the marketing field at MEC, working with major telecommunications brands. Samira holds a Bachelor of Arts in Ancient History from the University of Birmingham.