Robert Choi

Robert (Wonshik) Choi, Ph.D., is an accomplished entrepreneur and marketing strategist with extensive experience across various industries, specializing in startup consulting and blockchain technology. As the Founder and CEO of MKTforum & Lean Startup Korea since 2011, Robert has led innovative projects in lean startup methodologies and provided strategic guidance for global marketing initiatives, including advising on marketing strategies for the IoT contract platform, Double Chain. Additionally, Robert holds advisory roles at KingSwap and SynFiny Advisors while previously serving as CEO of Cornet Pte., Ltd, and Global Marketing Officer at HDAC Technology AG. Robert’s background includes significant marketing leadership positions at Maeil Dairies, Allianz Life Insurance, ADIDAS KOREA, and Proctor & Gamble, showcasing expertise in brand marketing, sales strategy, and market research. Robert earned a Ph.D. in Design Management from the International Design School for Advanced Studies at Hongik University and an MBA in International Marketing from Korea University.