Lorena Iriarte

Lorena Iriarte has a strong background in sales and marketing, with expertise in connected TV (CTV) and video. Lorena has held various roles throughout their career, including Sales Director at Kivi | Connected TV, Sr. Sales Manager at ShowHeroes Group, Cisneros Interactive, and Entravision Digital, and Adops Manager at Teads. Lorena is highly knowledgeable about the latest trends and technologies in digital video and audio, and they are skilled at developing customized campaigns that produce solid results. Additionally, they have experience as a professor at ISDI and has worked in programmatic coordination at Publicis Groupe México. Lorena is passionate about creating impact through innovative strategies and is dedicated to helping companies achieve their goals.

Lorena Iriarte completed their degree in Marketing and Advertising at Universidad Latina, S.C., Campus Centro from 2007 to 2010. Lorena then pursued further education at Universidad de la Comunicación, S.C., specializing in Media Planning and Control from 2011 to 2012.