Amanda Calvo

Global Head of Brand Strategy at Klarna

Amanda Calvo has a diverse work experience spanning different industries and roles. Amanda currently holds the position of Global Head of Brand Strategy at Klarna, a position they have held since June 2023. Prior to this role, they served as the Global Brand Strategy & Culture Lead at Klarna from February 2022 to June 2023. In this role, they developed strategies and creative ideas to enhance the brand's awareness and consideration among Southern European merchants.

Before joining Klarna, Amanda worked as a Senior Global Brand Strategist at Saffron Brand Consultants from April 2017 to June 2021. Amanda was part of a joint Madrid and London strategy team, where they powered brand strategies for global Chief Marketing Officers and Chief Creative Officers across various industries.

Amanda also has experience in education and journalism. Amanda worked as a Storytelling Lecturer at The Atomic Garden, Escuela de Publicidad from May 2019 to May 2021. Previously, they served as a Multimedia Journalist at Reuters News Agency from October 2016 to March 2017, and as a Reporting Fellow at Time Magazine from June 2016 to September 2016.

Earlier in their career, Amanda worked as a Lead Analyst at AlphaSights from February 2014 to May 2016. Amanda'sresponsibilities included developing and managing consulting client relationships and overseeing critical investment and corporate strategy research in the consulting segment. Amanda also worked as an International Content Editor at Time Out Group plc from September 2013 to February 2014, where they launched online products in key cities.

Amanda's work experience also includes roles at Time Out, Al-Monitor, and the Carnegie Endowment for International Peace. At Time Out, they held the position of Online Editor & Editorial Projects Manager from September 2011 to September 2012, where they built and managed the online edition of Time Out Beirut. Amanda also worked as a Freelance Copy Editor at Al-Monitor from September 2011 to January 2012. At the Carnegie Endowment for International Peace, they worked as a Communications Assistant from July 2011 to September 2011, assisting in the implementation of communication strategies and coordinating high-profile events.

Overall, Amanda Calvo has a strong background in brand strategy, journalism, and communication, with experience working in various international organizations.

Amanda Calvo has a diverse education history. In 1998-2004, they attended Washington International School (WIS) where they obtained a high school degree in Bilingual English/Spanish I.B. From 2004-2005, they attended Saint George School where they completed the International Baccalaureate (I.B.) program. In 2006, they participated in the Young Women's Leadership Institute at Barnard College. From 2005-2007, they attended UWC Atlantic College. In 2007, they enrolled at Smith College, where they pursued a Bachelor of Arts degree in Middle Eastern Studies and English Language and Literature, completing it in 2011. In 2010-2011, they also attended the University of Jordan, focusing on Arabic and Middle Eastern History. Later, in 2012-2013, they pursued a Master of Science degree in Politics and Communication at The London School of Economics and Political Science (LSE). Additionally, Amanda earned a certification in The Fundamentals of Digital Marketing from Google Digital Garage in July 2020.

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Timeline

  • Global Head of Brand Strategy

    June, 2023 - present

  • Global Brand Strategy & Culture Lead

    February, 2022

  • Manager – Creative Marketing Strategy | Southern Europe

    June, 2021

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