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Natasha Franzen

Global Head of In-Store & Retail Relationships at Klarna

Natasha Franzen has a diverse and extensive work experience. Natasha is currently working at Klarna as the Global Head of In-Store & Retail Relationships since March 2023. Prior to this, they held the position of Global Head of Virtual Shopping from May 2022 to March 2023 and Global Head of Business Operations, Virtual Shopping from July 2021 to May 2022.

Natasha is also a member of Chief since January 2022. Previously, they worked at HERO® where they served as the Chief Operating Officer & Board Member from February 2020 to June 2021. Prior to that, they were the Vice President of Operations from October 2019 to January 2020 and Vice President of Customer Operations from January 2018 to October 2019.

Earlier in their career, Natasha worked at FF Group North America as the Director of Ecommerce from September 2013 to August 2017. Natasha was responsible for the North American eCommerce business for Links of London and Folli Follie, optimizing marketing channels and collaborating with global headquarters on web development roadmaps.

Before that, they worked as the Ecommerce Manager at Lonnys from May 2010 to September 2013. Natasha managed third-party developers to create the eCommerce business and supervised two direct reports.

Their career started at BuildASign.com, where they worked as a Marketing Manager from January 2008 to March 2010. Natasha developed the email strategy for six micro sites, increased email revenue by 50% year on year, and implemented an email automation project to enhance efficiency.

Natasha Franzen holds a Bachelor of Science (BS) degree from The University of Texas at Austin. No specific start or end year for the education is mentioned.

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Timeline

  • Global Head of In-Store & Retail Relationships

    March, 2023 - present

  • Global Head of Virtual Shopping

    May, 2022

  • Global Head of Business Operations, Virtual Shopping

    July, 2021

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