Rasmus Wellander

Analytics Manager & Competence Lead at Klarna

Rasmus Wellander has a diverse work experience that spans multiple industries and roles. Rasmus started their career at Lind&Wellander HB, where they co-founded and managed a general partnership for two years. During this time, they also worked as a consultant for a production company.

Rasmus then worked as a replenishment planner at Gambro, where they handled orders and served as the contact person for customer service. Rasmus also briefly worked as a brand ambassador at Academic Work.

Afterwards, Rasmus joined Hvilan Utbildning as an entrepreneurship teacher, where they shared their knowledge and expertise with students. Rasmus then worked as a replenishment officer at Tetra Pak, ensuring a steady supply of products.

Rasmus gained experience in the tech industry when they joined Axis Communications as a master's thesis student. Rasmus conducted research and completed their thesis during this time.

Rasmus then transitioned to Syncron, where they held two roles - implementation consultant and QA test lead. In the latter role, they worked closely with customers and provided support for pricing decisions.

At Google, Rasmus worked as a digital coach at the Digital Academy, delivering lectures and providing counseling sessions in various aspects of digital marketing.

Rasmus joined Klarna and took on multiple roles. As a credit risk analyst, they analyzed credit performance and monitored risks during the COVID-19 pandemic. Rasmus then became a senior analyst and later a competence lead for shopping app growth. In these roles, they defined key metrics, implemented tracking dashboards, and led the development of growth metrics for the annual business plan.

Rasmus'smost recent role at Klarna was as the lead analyst and competence lead for user growth. Rasmus created user insights, presented to executives, and worked with teams to redefine user acquisition strategies and tactics. Rasmus also recruited and supported other analysts in their development.

Throughout their career, Rasmus demonstrated their analytical skills, leadership abilities, and expertise in driving growth and optimizing user acquisition strategies.

Rasmus Wellander pursued their education in the field of Industrial Engineering and Supply Chain Management. From 2011 to 2016, they attended The Faculty of Engineering at Lund University and obtained a Master of Science (MSc) degree. In 2015, they also had the opportunity to study at Instituto Superior Técnico for a brief period, although the degree name remains unspecified.

In addition to their formal education, Rasmus Wellander has obtained various certifications. In December 2018, they became Google Ads certified for Google Ads Fundamentals, and also achieved the Google Analytics Individual Qualification for Google Analytics certified. More recently, in June 2021, they completed a certification in Data-driven Product Management from GoPractice, Inc.

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