Guls Heeringa - Ayazalp

Guls Heeringa - Ayazalp is an experienced sales professional with a focus on the motorcycle and sporting goods sectors. Currently serving as Sales Manager for Riding Gear Benelux at Bihr since June 2022, Guls has also held significant roles at KNMV as a Supermoto Commission expert since December 2016, and previously at Hoco Parts BV as B2B Account Manager for Helmets, Clothing & Accessories. Prior experience includes B2B Sales Manager and Account Manager roles at Polo Motorrad und Sportswear GmbH and Putoline Oil, where responsibilities included expanding dealer points across the Netherlands. Guls has a background in presentation and sales, highlighted through work with RTL 7 and various positions in retail and consultancy, complemented by a Bachelor’s degree in Bedrijfsmanagement MKB from Fontys University of Applied Sciences and relevant training in lubricants and greases.