Sarah Loeffler

Sarah Loeffler has a diverse work experience spanning over several companies and industries. Sarah currently holds the position of Vice President of Thought Leadership and Content at Knowtion Health, starting in 2023. Prior to this, from 2021 to 2023, they worked as a Content Director at The Spot On Agency, where they oversaw the development and execution of content strategies for healthcare SaaS clients.

Before that, from 2015 to 2021, Sarah held multiple roles at PMMI Media Group. Sarah served as the Director of Media Innovation and Insights from 2018 to 2021, where they grew the audience and generated lead opportunities for advertisers through the creation of e-books, white papers, and other content assets. Sarah also worked as the Director of Custom Media from 2015 to 2018, leading branded content creation services for digital, video, and print.

Earlier in their career, Sarah was employed at the Healthcare Financial Management Association (HFMA) from 2002 to 2015. Sarah held various positions during their tenure, including Manager of Specialty Publishing from 2011 to 2015 and Manager of Custom Publishing from 2005 to 2011. Sarah also served as a Senior Editor from 2002 to 2005, where they solicited and edited magazine articles.

Sarah's career started at Dowden Health Media in 1999, where they worked as an Editor, writing and managing the production of B2C health communications. Prior to that, they worked as a Reporter at Copley Newspapers/Sun Publications from 1997 to 1999, writing news and feature articles for a weekly newspaper group.

Overall, Sarah Loeffler has a wealth of experience in content strategy, management, and development, with a strong focus on healthcare and digital media.

Sarah Loeffler holds a Bachelor of Arts (BA) degree in English from Northern Illinois University and a Master of Science in Journalism (MSJ) from Roosevelt University. Sarah also obtained a certification in SEO from HubSpot Academy in September 2022.