Lida Citroën is an author and personal branding expert who has written several books on personal branding, reputation management, and military veteran transition. Lida is also a LinkedIn Learning instructor and a contributor to Entrepreneur Magazine and Military.com. With a background in marketing and communications, Lida has worked with various organizations to enhance their reputations and grow their profiles. Lida holds a BA in Political Science and English from Pomona College and has also completed Executive Education at Wharton.
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