May Rissa Purwanti is a seasoned professional in digital marketing and CRM, currently serving as the Senior Strategy and Planning Manager (APAC) for Digital Marketing Services at Kognitiv Corporation since April 2023. Prior to this, May held leadership roles at Iris and OSIM International Pte Ltd, where strategic planning and CRM initiatives were spearheaded across key countries and product lines. May is experienced in optimizing marketing campaigns, conducting market analysis, and managing budgets, demonstrated by successful tenure at CPR Vision Management, where CRM strategies were developed for prominent brands such as Lancôme. May's career includes significant contributions to e-commerce and digital marketing strategies in various roles, combined with a solid educational foundation in psychology from Singapore University of Social Sciences and Temasek Polytechnic.
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