Michiel Bos

Michiel Bos is a seasoned sales and business development professional with extensive experience in the retail and consumer goods sectors. Currently serving as Sales Manager Retail at Koninklijke ERU since January 2013, Michiel previously held significant roles including Business Development Manager (a.i) at NS Stations, where the focus was on international expansion within Europe, and General Manager Europe at Super-Max, overseeing operations across 30 European countries. Previous positions include Marketing Manager & Business Development Manager at D.E MASTER BLENDERS 1753 and various roles in key account and export management at Pietercil Barends bv, Oil & Vinegar, and Nestlé Netherlands. Michiel holds a degree in Bedrijfskunde, specializing in Strategy, Marketing & Distribution, from NBS Nijmegen Business School.