Jo Goodwin

Jo Goodwin currently serves as the Global Head of Demand Generation at Kpler, leading the global growth marketing and demand generation efforts since November 2023. Prior experience includes roles as VP of Marketing for AgriBriefing Europe at Mintec Ltd from January 2022 to November 2023, where Jo focused on brand development, lead generation, and customer retention for agricultural intelligence platforms. Previously, Jo held positions such as Head of Marketing for AgriBriefing Europe and FlightGlobal, demonstrating expertise in marketing strategy, campaign management, and data-driven analysis. Jo's career commenced with roles at BRE and Win Marketing (UK) Ltd, developing foundational marketing skills across various industries. Jo holds professional marketing qualifications from the Chartered Institute of Marketing and a degree in Philosophy from the University of Kent.