Lynnet Hesselmann is an experienced marketing professional currently serving as Lead Marktbewerking & Brand SME at KPN since March 2023. Previously, Lynnet worked at Microsoft in various freelance roles, including Marcom Manager for the National Transformation Plan and Account Based Marketing Manager for Strategic Accounts, focusing on enhancing Microsoft's thought leadership and brand awareness. Lynnet's extensive background includes roles such as Interim Marketing Communication Manager at InSpark, Manager Brand & Communications at Werkspot, and Global Brand & Marketing Manager at Travix International. Lynnet holds a Bachelor’s degree in Marketing & Communications from IC University of Applied Sciences – Amsterdam and several marketing certifications from NIMA.