Geraldine Perez

Geraldine Perez currently serves as Associate Director of Consumer Insights & Strategy focusing on Disruptive Innovation at Kraft Heinz since 2024. Prior experience includes roles at Tyson Foods from 2018 to 2023, where responsibilities spanned consumer insights and strategy for both disruptive innovation and enterprise capabilities, as well as research for Tyson's Masterbrand and poultry branding initiatives. Geraldine also held a position as Senior Manager of US Market Research for Infant Formula and Child Nutrition at Reckitt in 2018 and spent nearly a decade at General Mills from 2008 to 2017, conducting consumer research across various divisions, including Latin America and frozen innovations. Geraldine began the career as Lead Survey Analyst at the US Census Bureau from 2003 to 2007. Educational qualifications include an MBA in Marketing from the University of Michigan and a BS in Marketing and Statistics from the University of Pennsylvania.