Ricardo B.

Ricardo B. currently serves as the Global Senior Director of Sales and Business Development / Market Expansion at Kraft Heinz, where leadership focuses on strategic market expansion in emerging markets and innovative solutions for substantial growth. Previously, as Commercial Vice President, Ricardo managed a sales team of over 700, enhancing engagement through development and incentive programs. Experience includes a role as M&A / Business Unit VP, overseeing mergers and acquisitions while aligning business unit strategies with company growth goals. Prior positions at Danone and PepsiCo included various leadership roles in sales and trade marketing. Educational qualifications encompass recent studies in Generative AI for leaders from Vanderbilt University, Strategic Leadership and Management from the University of Illinois Urbana-Champaign, and an MBA in Marketing from ESPM, among others.