Willem Brandt

Willem Brandt is an accomplished executive with extensive experience in leadership roles within global consumer goods companies. Currently serving as Zone President Europe and Pacific Developed Markets at Kraft Heinz, Willem Brandt has improved topline business performance by addressing inflation and enhancing marketing strategies. Prior to this, Willem Brandt held various significant positions at Unilever, including VP Home Care Europe, where efforts were made to transform a €2bn business across 35 EU markets, and Global VP for Ecommerce & Customer Development, achieving growth for a €3bn B2B division across 75 countries. Other notable roles at Unilever encompassed leading national and regional sales and marketing initiatives, consistently driving profitability and market share growth. Willem Brandt holds an MBA from INSEAD and an LLM from Utrecht University.