Laura Salazar Gutierrez

Laura Salazar Gutierrez has held various roles in the marketing and communications field since 2012. From 2012 to 2014, they worked as a Communication Analyst at Eduardoño. During this time, they were responsible for designing and constructing the internal communication strategies of the companies they worked for and collaborating with Human Resources to transmit communication through established media. Laura also provided support for the correct implementation of the company's merchandising. From 2014 to 2018, they worked as a Marketing Coordinator at Agenciauto Renault. During this time, they achieved a 33% increase in appointment scheduling through the website, implemented the Control Tower project which resulted in 27 vehicles sold monthly through live chat and web forms, and consolidated the alliance between the country's Dusteros and the dealership to strengthen the Renault community in Antioquia. From 2018 to 2021, they worked as a Product Manager at ALUMINA S.A. During this time, they doubled e-commerce sales in its second year on the air, reduced packaging costs by 22%, launched a new portfolio of lids responding to the home trend, and achieved growth in the commercialized category from 14% to 18% during 2020. Currently, they are a Growth Marketing Manager at Kriptos.

Laura Salazar Gutierrez has a background in education that includes a Specialist Degree in Service Management from Universidad de Medellín, which they obtained in 2018. Laura also holds a degree in Graphic Advertising Communication and Publicity Design from Universidad de Medellín, which they obtained in 2014.