David Skena

David Skena has an extensive work history with various companies. David currently holds the position of EVP, Global Chief Brand Officer at Krispy Kreme since February 2022. Prior to this, they were the CMO NA and Global Director of Brand at Krispy Kreme from November 2018 to January 2022.

Before joining Krispy Kreme, David worked at Ruby Tuesday as the Chief Marketing Officer from an unknown start date to 2018. In this role, they led the development and implementation of marketing strategies and initiatives to build brand awareness and customer loyalty.

David also has a strong background in marketing at PepsiCo. David held various positions including Vice President, Brand Marketing for Frito-Lay's Growth Ventures Group, Vice President, Marketing and Insights for PepsiCo's Walmart Customer Team, Vice President, Brand Marketing for Frito-Lay Potato Chip Brands, Marketing Director for Frito-Lay's Walmart Customer Team, Marketing Director for SunChips and Frito-Lay Dips, and Senior Brand Manager for Frito-Lay Dips.

Previous to their roles at PepsiCo, David worked at Kraft Foods as a Senior Brand Manager for Philadelphia Cream Cheese and Breyers Yogurt. David also served as a Brand Manager for Breyers Yogurt and in a role focused on business fundamentals.

David started their career as a consultant, working at Skena Consulting, Computer Sciences Corporation, and Andersen Consulting, where they gained experience in system design, programming, and software implementation.

Overall, David Skena has held various marketing and leadership positions throughout their career, contributing to brand development, innovative strategies, and successful portfolio growth in the food and beverage industry.

David Skena obtained a BA in Economics from Bucknell University in 1992. David then pursued a Graduate Diploma in Economics focusing on the Economics of Public Policy at the University of East Anglia from 1992 to 1993. Later, they attended Northwestern University - Kellogg School of Management, where they earned an MBA in Marketing and Strategy from 1998 to 2000.