Esther van Rooijen - Sprokholt

Esther van Rooijen - Sprokholt is a seasoned professional in brand and product development with a diverse background in communications and strategy. Currently, as the Founder and Product & Brand Development Manager at L - founders of loyalty since February 2023, Esther excels in integrating various departmental inputs to create comprehensive design briefs and sales materials. Previous experience includes serving as a Strategist at VanBerlo, where Esther crafted compelling brand narratives, and a Design Strategy Consultant at RB, focusing on the business impact of design. Esther's earlier roles range from student recruitment at Fontys Hogeschool Communicatie to internal communications positions at ASML, emphasizing strong teamwork and leadership skills. Educational qualifications include a Bachelor of Communications from Fontys Hogeschool Eindhoven and a Copywriting Certificate from Amsterdam University of Applied Sciences.