Karin Frankenberger-Sälzer

Karin Frankenberger-Sälzer is a strategic marketing professional currently working at L - founders of loyalty since January 2024, where the focus is on creating innovative loyalty programs for retailers. Prior to this role, Karin served as a Loyalty Marketeer at BrandLoyalty from June 2020 to January 2024, specializing in developing effective loyalty campaigns for high-frequency retailers and global brands. Karin's experience also includes serving as an International Retail Marketeer at Capi-Lux, managing omnichannel activities and marketing strategies across nine international airports, and working with Leapp in various marketing roles, including coordinating campaigns for refurbished Apple products in the German market. Karin holds a Master's degree in Marketing Management from the University of Groningen and a Bachelor's degree in Sozialökonomik from FAU Erlangen-Nürnberg, complemented by studies at Mälardalen University.