Juan Moreno

Juan Moreno is an accomplished corporate strategy director at La Farga since January 2024, where responsibilities include strategy definition, implementation, and sustainability initiatives. Concurrently, Juan serves as an angel investor at COREangels and a part-time professor of Strategy and Innovation at IESE Business School, focusing on global and competitive strategy. Previously, Juan held significant executive roles at AGP Group, including Senior Corporate Director and Managing Director, leading business development in the automotive glass industry. Earlier career highlights include managing director positions at Grupo Celima Trebol and Roca Group, with expertise in procurement, treasury, and international market expansion. Juan holds a PhD in Business Administration from Universitat Ramon Llull and multiple degrees in business management and engineering.