Lena Weimar

Marketing Lead at La Prairie

Lena Weimar has extensive experience in the beauty industry, starting as an Intern in Direct Marketing at Yves Rocher in 2010. Lena then took on various roles at LVMH from 2014 to 2016, including Working Student Sales Coordination and Intern Product Management. Lena joined SHISEIDO GERMANY GmbH in 2016 where they progressed from Junior Product Manager to Senior Product Manager for Clé de Peau Beauté & Shiseido Skincare. In 2022, Lena transitioned to La Prairie Switzerland, first as a Senior Brand Manager and currently serving as the Marketing Lead.

Lena Weimar graduated with a Bachelor of Science (B.Sc.) in International Management from ESB Business School, Reutlingen University in 2013. Lena then pursued a Master of Science (M.Sc.) in BWL at the University of Düsseldorf from 2013 to 2016. In 2011 to 2013, they also completed a Grado en Administración y Dirección de Empresas (ADE) from Universidad Pontificia Comillas. Additionally, in 2020, Lena completed an Executive Education program in Brand Management Essentials at WHU – Otto Beisheim School of Management.

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Previous companies

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Timeline

  • Marketing Lead

    July, 2023 - present

  • Senior Brand Manager

    October, 2022