Antonio Moreno

Antonio F. is an experienced professional with a strong background in brand management and marketing within the healthcare and technology sectors. Currently serving as Global Brand Manager at Bracco since September 2012, Antonio F. specializes in global brand strategy, product differentiation, and value creation. Prior roles include Global Marketing Manager and Project Manager for Life Cycle Management at Bracco, where responsibilities ranged from managing product portfolios to coordinating clinical studies and marketing processes. Previous experience includes marketing and business development at Alliance Medical srl, project leadership at Silicon Biosystems, and academic roles at Scuola Normale Superiore and ICGEB. Education includes a PhD in Molecular Biology and advanced training in health technology assessment and pharmaceutical marketing.