Gustavo Franco Msc

Gustavo Franco MSc has a diverse work experience in various roles and industries. Gustavo has worked as a Managing Director at Labelium, where they were responsible for the management of the business unit in Brazil, developing digital sales channel strategies for luxury brands. Gustavo also has experience in e-commerce strategy and execution, specifically in roles such as Sr. Client Solutions Manager at TikTok and Marketing Manager (Digital & E-Comm) at Bacio di Latte. In addition, Gustavo has taught at various institutions, including Escola Superior de E-Commerce, ESPM Escola Superior de Propaganda e Marketing, Crehana, and Tera. Gustavo has a strong background in digital marketing, media planning, and business intelligence, as demonstrated by their roles at Microsoft and Santa Clara - Agência & Consultoria de Comunicação.

Gustavo Franco MSc has an extensive educational background in various fields. Gustavo obtained their Master of Science (MSc) degree in Business Development Management from Universidade Presbiteriana Mackenzie from 2022 to 2024. Prior to that, they pursued a Postgraduate Degree in Marketing & Digital Business at FGV (Fundaço Getulio Vargas) in 2021. Additionally, they completed a program in Digital Transformation Platforms at MIT Sloan School of Management in 2021.

In 2017, Gustavo attended the Miami Ad School where they participated in an Account Planning Bootcamp, focusing on the field of Advertising. Gustavo also pursued a Postgraduate Degree in Digital Media Management at Centro Universitário Senac from 2011 to 2013.

Gustavo's educational journey began with a Bachelor's Degree in Business Administration from Anhanguera Educacional, which they obtained from 2005 to 2010.

In addition to their formal education, Gustavo has acquired several certifications. Some of these certifications include being a ClickUp Certified User from ClickUp, completing courses on Branding, Facebook Ads for E-Commerce, Messaging, Positioning, and Radical Differentiation from CXL, and achieving certifications in Ace the Auction, Brand Safety, and Diversity & Inclusion from TikTok. Furthermore, they have obtained certifications in Google Search Ads from Google, LinkedIn Marketing Solutions Fundamentals from LinkedIn, and Product Marketing for Technology Companies from CXL. Additionally, they completed a course on Digital Transformation: Platforms Strategies for Success from MIT Sloan School of Management and an Account Planning Bootcamp from Miami Ad School (M.AD School).

Gustavo Franco MSc's education and certifications demonstrate their commitment to continuously learning and expanding their knowledge in various areas of business management, marketing, digital media, and advertising.