Ana Paula Vera

Ana Paula Vera is a seasoned marketing professional with extensive experience in growth automation and demand generation strategies across various industries. Currently serving as the Growth Automation Manager at Laboratoria since January 2024, Ana Paula previously held roles at Betterfly, where responsibilities included developing inbound marketing strategies for seven countries and optimizing conversion processes. With a background that includes leadership positions at Scharff, Credit Report Latin America, and Impulse Inbound Marketing & Sales, Ana Paula excels in campaign management, digital marketing analytics, and brand development. Ana Paula holds a Master's degree in Digital Marketing from EUDE Business School, along with additional qualifications in business analytics and marketing from CENTRUM PUCP and Universidad Privada del Norte.