Vanessa Araníbar D'Uniam

Vanessa Araníbar D'Uniam has a diverse work experience. Vanessa started their career as a Practitioner at the Banco Central de Reserva del Perú. Vanessa then worked as an Assistant in Production and Press at Editorial Estruendomudo, where they coordinated book publications and author presentations. Vanessa later joined Holding Graña y Montero, first as a Communications Assistant and later as an Internal Communicator, where they were responsible for developing and implementing communication strategies and managing internal communications for the company.

Vanessa then moved on to Grupo TDM, where they initially worked as a Communications Coordinator, overseeing internal and external communications for the company and leading agile multidisciplinary teams for project development. Vanessa later transitioned into the role of Internal Communicator, where they were responsible for developing and managing the company's internal communication strategy and the corporate intranet.

In 2019, they joined Laboratoria as the Brand Manager in Lima, focusing on managing the company's communication and image in Peru and positioning Laboratoria through various communication channels and events. Vanessa then became the Regional Brand Manager, overseeing Laboratoria's brand across different countries. Vanessa is currently serving as the Head of Demand Generation, leading the B2B growth strategy and executing various marketing tactics such as content marketing, email marketing, SEM, and social media to drive customer acquisition, retention, and business expansion.

In 2020, Vanessa also worked as a Chief Marketing Officer at Logro, where they empowered and supported teachers in the education sector through meaningful learning experiences and a growth mindset.

Vanessa is currently a Teacher at Toulouse Lautrec, where they impart their knowledge and skills in branding and marketing strategies to students.

Overall, Vanessa Araníbar D'Uniam has gained extensive experience in various roles, including brand management, communications, marketing, and education.

Vanessa Araníbar D'Uniam has a diverse education history. Vanessa obtained their Master's Degree in University Teaching and Educational Management from Escuela de Postgrado UTP between 2018 and 2020. Prior to that, in 2017, they completed a course on Human Talent Management in Organizations at Pontificia Universidad Católica del Perú. In 2014 and 2015, they pursued a specialization in International Internal Communication at Universidad ESAN. Their undergraduate degree, a Bachelor's in Communication and Journalism, was earned from Universidad Peruana de Ciencias Aplicadas from 2005 to 2010. In addition to their formal education, they have acquired various certifications, including the Inbound Certified from HubSpot in March 2021 and the Agile Facilitator from Kleer in 2019. Vanessa has also completed a Virtual Bootcamp for Remote Teaching offered by Banco Interamericano de Desarrollo in 2020, a Microdegree in Digital Marketing from Crehana in 2021, and received certifications from SEOday in 2022 and 2023.