Messias Cavalcante

Messias Cavalcante possesses extensive experience in marketing and trade marketing within the pharmaceutical industry, currently serving as Gerente de Trade Marketing at Laboratório Cristália since May 2022. Previously held positions include Gerente de Produto Genéricos at Nova Química Farmacêutica and Gerente de Trade Marketing at Multilab. Additionally, Messias has contributed to academia as a professor in Marketing and Market Research at ESAMC and CEUNSP. Prior consulting experience at Recycle Consultoria focused on marketing, trade marketing, and branding projects, alongside a significant tenure at Medley Indústria Farmacêutica, managing marketing strategies for generic products. Messias holds multiple degrees and certifications from prestigious institutions, including Harvard University and MIT Sloan School of Management, and has graduated with a Master's in Consumer Behavior from ESPM.