The Lacek Group
Alexis Vaughn is a seasoned marketing professional with extensive experience in account management and strategic campaign execution. Currently serving as a Senior Account Executive at The Lacek Group, Alexis leads cross-functional teams to enhance brand strategy and increase customer engagement through multi-channel marketing initiatives. Previous roles include Account Executive at Cornerstone Media Group, where advertising revenues were managed and optimized, and Client Relations Associate at Kforce Inc., focusing on client relationships and talent consulting. In earlier positions, Alexis developed sales strategies at PepsiCo and promoted university initiatives as a Campus Ambassador at the University of Illinois. Alexis holds a Bachelor's degree in Communications from the University of Illinois Urbana-Champaign.
The Lacek Group
Customer data is only valuable when you know how to use it. For 25 years, The Lacek Group has been at the forefront of analyzing data and designing highly successful CRM and loyalty programs for a wide range of Fortune 100 companies.