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Amy Farsht

Senior Director, Partnership Marketing at The Lacek Group

Amy Farsht has a diverse range of experience in marketing and partnership roles. Amy is currently working as the Senior Director of Partnership Marketing at The Lacek Group, where they lead the partnership marketing discipline and designs meaningful partnership marketing elements for various clients. Prior to this, Amy worked as the Director of Partnerships at Twin Cities In Motion, where they focused on creating authentic and memorable experiences for consumers and brands in the health and fitness industry. Amy also served as the National Strategic Relations Manager at Thomson Reuters, where they developed and marketed sponsorship and marketing opportunities in the legal industry. Amy has additional experience at Macy's North, Target, Marshall Field's, and Dayton's, where they held various roles in special events, sponsorships, marketing planning, and buying.

Amy Farsht obtained their Bachelor of Arts (BA) degree in Education from Michigan State University, where they studied from 1991 to 1995. In addition to their formal education, they also obtained a certification in Strategic Partnerships: Ecosystems and Platforms from LinkedIn in October 2022.

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