Beth Bassett

Beth Bassett is an experienced Account Supervisor at The Lacek Group, where responsibilities include managing the loyalty program for a Fortune 100 automobile manufacturer, leading major initiatives, and developing dealer and member communication strategies. Recognized for strong leadership skills, Beth excels in fostering team connections and providing actionable feedback to direct reports. Previous experience as an Account Supervisor at Martin Williams Advertising involved managing integrated communications campaigns across diverse client sectors. Beth holds a Bachelor of Arts degree in Journalism from the University of Minnesota.