The Lacek Group
Chris Veerkamp is a seasoned professional in marketing analytics, currently serving as the Manager of Data Intelligence at The Lacek Group since June 2011, where responsibilities include seeking marketing insights from large, complex databases. Previous positions include roles such as Sr. Database & Marketing Analyst and Marketing Analyst at Millward Brown, as well as internships in market research and client service. Chris holds a Master of Science in Marketing Analytics from DePaul Driehaus College of Business and a Bachelor of Science in Marketing from Winona State University.
The Lacek Group
Customer data is only valuable when you know how to use it. For 25 years, The Lacek Group has been at the forefront of analyzing data and designing highly successful CRM and loyalty programs for a wide range of Fortune 100 companies.