Customer data is only valuable when you know how to use it. For 25 years, The Lacek Group has been at the forefront of analyzing data and designing highly successful CRM and loyalty programs for a wide range of Fortune 100 companies.

Marketing

The Lacek Group

Bill Baker

Shi Bu

Patricia McManus

Jon Fjalstad

John Jarvis

Kelty Rome

Julie Bustos

Michelle Wildenauer

Randy Gunderson

Ruth Kranick

The Strategic Services Team at The Lacek Group is responsible for leveraging customer data to develop and execute high-impact CRM and loyalty strategies. This team collaborates with clients to understand their business goals, analyze relevant data, and design tailored programs that drive customer engagement and loyalty, ultimately maximizing the client's return on investment.

Strategic Services Team

Account Services

Data Intelligence Team

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Strategic Services Team

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Account Services

Data Intelligence Team

Creative