Jon Gerhard

Jon Gerhard serves as the Vice President of Ecommerce for Lacoste in North America, a role that involves developing strategies to enhance online business across the U.S., Canada, and Mexico. Since joining Lacoste in October 2018, Jon has led a team of 12, achieving impressive revenue growth and implementing successful marketing strategies tailored to each country. Prior to this, Jon held senior positions at La Perla and ESCADA, focusing on eCommerce management and brand storytelling. Jon's career began with roles in retail operations, showcasing a comprehensive understanding of both operational and digital sales environments. Jon holds a Bachelor’s Degree in Music from Oklahoma City University.