Tony Jones

Tony Jones is the Director of New Business Strategy, EMEA at LADDER. Prior to their current role, Tony was the Innovation Director at Signal Productions from January 2015 to May 2020. Tony was also the Content Director at McCann Erickson from January 2014 to December 2015, during which they established a strategic approach to Branded Content creation involving insights, planning, social listening and SEO. Tony has also implemented an Agile Content Production Unit for the UK’s fastest growing supermarket to generate reactive social content in response to customer interactions and trends in consumer tastes and interests. In addition, they have developed a B2B Content Strategy for eCRM customer retention programme for the UK’s largest mail service – The Royal Mail. Most recently, Tony established Studio kitchen with the purpose of creating high-volume cooking and general lifestyle short-form films.

Tony Jones holds a BArch from The University of Manchester and an MSc/Postgraduate Diploma in Architecture/Computing in Design from the University of East London.

They are on a team with Joan Reilly - Client Partner, Matt Lemmon - Head of Creative, and Matt Lemmon - Unknown role. Tony Jones reports to Jon Brody, CEO.