Seth Martineau

Seth Martineau is a seasoned professional with extensive experience in brand management and marketing strategy across various industries. Currently serving as a Knowledge Lead at Bain & Company since October 2018, Seth specializes in the Americas Consumer Products Practice and leads global initiatives on Insurgent Brand topics. Additionally, in January 2023, Seth took on a role as the Commercial and Marketing Lead for Laine by Bain & Company, dedicating part of time to a marketing analytics startup. Previous experience includes co-founding Mesh & Bone, a craft spirits company, where Seth successfully developed and launched a brand valued at over $2 million. Other past roles include Brand Manager at Hillshire Brands and various brand management positions at The Boston Consulting Group, Newell Rubbermaid, and Accutech Packaging. Seth holds a Bachelor of Business Administration from Emory University's Goizueta Business School.