Mani Vasagam

Mani Vasagam is a skilled Digital Marketing Analyst at Lakeba Group, with experience since April 2017 in strategic planning for E-commerce, driving revenue through digital acquisitions, and optimizing landing pages. Mani's expertise extends to managing aggregator and affiliate partnerships, developing online customer features, and executing successful email marketing campaigns. Proficient in analytical tools such as Google Analytics and Facebook Analytics, Mani also focuses on formulating marketing strategies for SEO, SMO, and PPC, maintaining ROI, and monitoring competitor activities. Previous roles include Sr. SEO/SEM Analyst at Avohi, where responsibilities included SEO and SEM campaign management, and SEO/SEM Analyst at Dreamz Infra India Pvt Ltd, focusing on PPC and social media management. Mani began a career as a Web Research Executive at ZanComputech and holds a Bachelor's Degree in Electrical and Electronics Engineering from Nehru Institute of Engineering and Technology.