Coletta Bwire

Coletta Bwire serves as the Vice President and General Manager at Lamar Advertising Company since July 2015, with a notable promotion from Sales Manager during the pandemic. Effective in leading sales teams, Coletta transitioned from Account Executive, where a successful record of contract negotiation and sales revenue leadership was established. Prior experience includes a tenure at RGJ Media beginning in April 2007, where Coletta advanced through roles including Senior Key Accounts Executive and Major Accounts Executive, successfully managing national account advertising strategies. Coletta holds a Bachelor of Science degree in Health Science from the University of Nevada, Reno.