Around the world the LAMY brand stands for high-quality designer writing instruments with a timelessly modern aesthetic and perfect functionality. Its success story began over 50 years ago with the LAMY 2000: the model was the foundation stone laid in 1966 for the clear, unmistakable design language which still characterises the style of all Lamy products today – Lamy design. As an independent family company, since its foundation in 1930 Lamy has been firmly committed to Heidelberg as the company base, guaranteeing consistently premium quality "Made in Germany". With an annual
production of over 8 million writing instruments and a turnover of over 118 million euros in 2018, Lamy is today not only the market leader in Germany, it has also developed to become a sought-after brand around the world. Premium Writing recorded growth of 30% in the previous year. Lamy generates a good half of its turnover abroad. The brand
is now represented in more than 80 countries with over 15,600 sales outlets worldwide, including around 200 mono-brand stores. Alongside all this, the company – not least through the release of a Special Edition each year – is constantly setting new trends and inspiring handwriting fans around the world with innovative colours and surfaces. This is how Lamy is able to continuously reinvent itself and prove that a writing tool is more than
an object of utility: it is a genuine lifestyle accessory which lends expression to the joy of writing by hand and underlines the individuality of its owner.


Printing

C. Josef Lamy GmbH

Peter Utsch

Rebecca Xie

Sascha Nitsche

Isabel Braun

Janina Tiegel

Orquidea J.

The Marketing and Sales team at C. Josef Lamy GmbH is responsible for promoting the LAMY brand globally, managing both digital and traditional marketing campaigns, and driving sales across diverse markets. This team leverages strategic marketing initiatives, e-commerce platforms, and international sales strategies to enhance brand recognition, support sales channels, and cultivate relationships with retailers and consumers worldwide. Their efforts ensure Lamy remains a market leader and trendsetter in the premium writing instrument industry.

Marketing and Sales

About

Team members