Xenia Ku

Xenia Ku has extensive work experience in the digital marketing and e-commerce industry. Xenia is currently serving as the VP of Digital at Lane Crawford. Prior to this, they worked at Louis Vuitton as the E-Retail Director, leading a team of 30+ people and overseeing various functions such as performance media, eclienteling, and operations. Before that, they were a Group Manager of Digital Marketing and Media at Shiseido and a Digital Media Planning Strategist at CHANEL. Xenia also worked at HTC as a Social Media Marketing Assistant Manager and at Payeasy Digital Integration Co., Ltd as an E-commerce Project Manager.

Xenia Ku has a diverse education history. Xenia obtained a Bachelor's degree in Public Administration from National Taiwan University, where they studied from 2003 to 2007. Following this, they pursued two Master's degrees in different fields. Xenia attended Fudan University from 2007 to 2010, where they focused on Public Relations, Advertising, and Applied Communication. Later, from 2008 to 2009, Xenia studied at The London School of Economics and Political Science (LSE) and completed their second Master's degree in Global Media and Communications. In addition to their formal education, Xenia also obtained a certification as a Baidu Certified Senior Marketing Consultant from Baidu, Inc. in December 2015.