Niels Veien

Niels Veien serves as the Vice President of Lars Larsen Group Retail and is a management board member for various companies within the Lars Larsen Group, including JYSK, ILVA, Bolia, SENG, Sengetid, and SOFACOMPANY. Niels holds multiple board positions at Bolia.com, Sengetid.dk, Sängjätten, SOFACOMPANY, SengeSpecialisten, ILVA, and JYSK, where Niels has dedicated over two decades, contributing to areas such as customer experience, digital and business development, sales, and marketing. Prior experience includes diverse roles at Coop Danmark, focusing on supply chain, finance, and project management. Niels' education encompasses an executive program at CBS Executive Fonden and board certifications from ConsilioNexus Academy, along with multiple degrees from Aarhus University.