Ava Irani

Ava Irani possesses extensive experience in credit card marketing and loyalty programs, currently serving as Senior Manager of Credit Cards, Rewards and Loyalty at Laurentian Bank since November 2021. Previously, Ava held the position of Senior Manager of Credit Card Benefits and Prepaid Cards at CIBC, where responsibilities included strategic marketing communications and customer segmentation analytics. Prior roles at Scotiabank involved managing digital acquisitions, loyalty programs, and strategic initiatives, all contributing to significant portfolio growth and customer engagement. Ava's career began with positions at LoyaltyOne and MC Direct, focusing on promotions and direct marketing. Ava holds a Bachelor of Arts in Psychology from York University and a Diploma in Advertising from Sheridan College.