Billie Selichnow

Digital Marketing Manager at Lawn Buddy

Billie Selichnow has a varied work experience in marketing and event planning. In 2021, they were Digital Marketing Manager at Lawn Buddy, where they created and monitored PPC, Search, Display, and video campaigns with Google Ads, and reduced Google Ads Cost per Click by $0.55. Billie also worked as Marketing Manager at AUGUSTA FLIGHT CENTER, LLC, where they managed digital marketing, maintained an average email open rate of approximately 17%, and implemented a multichannel approach to reach and gain leads. From 2016 to 2021, Billie was Product Marketing Manager and Event Planner at Mojos Coffee Bar and Cafe. As Product Marketing Manager, they lead organic content marketing strategies across Facebook, Instagram, and Twitter to boost community engagement and promote product releases, increasing average monthly page likes by 14%, boosting organic post reach by 9.3%, and increasing average post engagement by 3%. As Event Planner, they planned and executed over 5 events within 2 years, utilized a mixture of traditional marketing techniques and social media outreach to increase attendance by 20%, and planned over 15 in-store events within the allotted budgets, saving an average of 15% from the overall cost of each event.

Billie Selichnow has a diverse education history. Billie received their Bachelor of Arts in Music Performance, General from Bethel College-North Newton in 2019. Billie also studied German Language and Literature at Bergische Universität Wuppertal from 2017 to 2018. In 2021, they completed their Master of Business Administration in Management and Entrepreneurship from Southeastern Oklahoma State University. In addition to their formal education, Billie has obtained numerous certifications, including Learning Jira Software and Learning Microsoft Project from LinkedIn, Become a Marketing Manager from LinkedIn, Learning Design Thinking: Lead Change in Your Organization from Project Management Institute, Deeply Practical Project Management from Udemy Academy, Lean Six Sigma Foundations from MASPM Registered Education Provider PMI® Project Management Institute, Lean Six Sigma Foundations from National Association of State Boards of Accountancy, Operations Management Foundation: Improve Operations from Udemy Academy, Process Improvement Foundations from Project Management Institute, Process Improvement Foundations from National Association of State Boards of Accountancy, Recruiter Training from Udemy Academy, Successful Negotiation from Udemy Academy, Supply Chain and Operations Management Tips from National Association of State Boards of Accountancy, The Operations Management Training Program from Udemy Academy, Conflict Management from Udemy Academy, The Complete Digital Marketing Course from Udemy Academy, Advanced Google Analytics from Google, Google Analytics for Beginners from Google, and Google Ads Video Certification from Google.

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